Solo Ads: The fastest way to build your online business

Solo Ad is a technique of sending e-mail to the already existing high volume highly targeted list of an online marketer. Typically a solo ad is send to an e-mail list of 5000 to a million plus people. In a solo ad the vendor is paid in advance depending upon the volume of the work making it a win win situation for both vendor and the advertiser.

Solo ad mastery by Pallab Ghosal

Advantages of Solo Ad:

• Fastest way to build your list and business
• Being an existing list of opportunity seekers it becomes highly targeted
• Mutually beneficial as the list provider gets paid in advance
• Easy to track the effectiveness of the campaign
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Important terms for solo ad:
CPC: Cost per Click
CTO: Cost to Opt-In ratio
CPL: Cost per lead
CPA: Cost per Acquisition


Caution while advertising using solo ads:

• There are plenty of solo ad providers out in the market but unfortunately most of them sells absolute crap. So, be careful about choosing your vendor.
• Track everything. This is the most important thing to remember as you are spending your hard earned to advertise. Therefore, track everything. This will help you to find out the cost effectiveness of the campaigns.
• Be patience. Remember it takes time to get results. Not only count the sign ups you get from solo ads but also the leads which will eventually pay rich dividend.

I owe a lot of my solo ad mastery to the ‘king of never calling a single lead’, Daegan Smith.

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